Based in Somerset, England, This Is Loop have built an international reputation for delivering ambitious, large-scale experiential installations that sit at the intersection of art, technology, and architecture.
With over three decades of combined practice, the studio specialises in harnessing reflection, illusion, immersive technologies and engaging in scientific narratives to transform public spaces into captivating environments.
Their work has been commissioned for landmark projects in the UK, across Europe, and the United States, contributing to cultural destinations and civic spaces with their playful, mind-opening and visually monumental sculptures. By weaving together a love of architectural design, an enduring fascination with science and discovery, the marriage of complex materials and cutting-edge technology, the studio’s signature style creates a powerful sense of wonder while engaging audiences in new ways of perceiving and navigating their surroundings.
Collaboration is central to their practice. Frequent partnerships with leading sound artists, musicians, engineers and designers have expanded the sensory depth of their installations, enabling audiences to be enveloped in choreographed audiovisual journeys that resonate emotionally and intellectually. This cross-disciplinary approach has established their work as both iconic in scale and intimate in impact, strengthening connections between communities, visitors, and the built environment.
